A startup business needs to start everything from zero. They don’t have any loyal customers, or followers. There must be a perfect launchpad for marketing your product/service, right?
Undoubtedly, Social Media is the place where you can kickstart your startup.
As an active social media user, you might have a good number of friends on facebook, followers on Twitter, LinkedIn or Instagram. But you see, you have to go as a business on social media for marketing. You have to start as a zero…
But if you act smartly, you can get followers rapidly. Let’s start with the World’s best professional network, LinkedIn. There are some strategies and tips to follow. These had already been discussed in our previous articles. Here, let’s go some deeper.
Strategy 1: Targeting
Remember two things:
One, be it’s a local vendor or a global tech business, the fact is same that not all the 5 million people on LinkedIn are your would-be customers. People of specific age group, from some specific locations, with specific interests only are your targets.
Two, they don’t search for you specifically. You have to find them and spread awareness of your business among them.
Finding Your Targets
Unless you are up with a new niche of business with a unique service/product, determining targets is so easy.
There must be some businesses same like yours or something related to your niche. They might have started their ad campaigns and had some follower base. They are your targets.
For example, if yours is an ecommerce business functioning locally. There might be some other e-commerce portals in your locality. Or popular businesses like Amazon and Flipkart are already there. Check the follower list of the pages and identify the people who can be your customers.
This is the first thing you need to do with your social media marketing.
But you can see the fact that this is not so simple, right?
So take the help of Scraping Technology. Your targets exist as followers of your competitors’ page, participants of a business (of your niche) event, or friends of influencers.
On LinkedDomoinator, we have scraper features like LinkedIn Scraper, Company Employment Scraper, Job Scraper, and Scrape Group Members. that help you fetching whatever the user data on LinkedIn.
The followers of your competitors, the people whom your competitors follow and the people who comment on your competitors’ posts are the people whom you need to target.
While using the tool, you can give the keywords,Group and the URLs that are related to your business using which the scraper can fetch the data of your targets. The fetched data will be saved in a personal database in an XML/CSV file format.
Strategy 2: Add Connection
As we said earlier, no one is going to recognize your business and follow you unless you take the initiation.
So, make connection with all your targeted audience. When you follow them, they would follow you back out of courtesy in social media. Then you can impress them with your content strategies. However, this is a secondary thing.
The more you follow, the more followers you can get.
Found your targets in tons?
Don’t worry. Automation can be the best solution for this problem.
LinkedDominator has some excellent automation features onboarded for you. All you need to do is, entering the keyword and any other specifications, setting up the time delay and proxies. That’s all! Just sit back and let the dominator do everything for you.
You can make connection with all your targeted audience, influencers and other industry leaders. Just upload the XML sheet containing the data which is downloaded by the scraper tool. And you can search with keywords for more targets.
Invite Members to Your Group
Adding members to your group campaigns of your rivals will spark new ideas for your campaigns. So this is indeed a good choice.
On LinkedDominator, maintaining a good connection to following ratio is so important. You follow people in bulk. There is no guarantee that all of them will follow you back. Wait for three weeks after following a user and if he/she doesn’t follow you back, withdraw connection with them. This is the right strategy you have to use on LinkedDominator. To do this in bulk, we offer you the Withdraw Connection tool on LinkedDominator.
Strategy 3: Attract with Content
In the above strategy, we told you to post attractive content. Yes, content is king. Unlike Facebook or Twitter, LinkedIn needs visual creatives. So try to create magnificent content with images that catch the attention of your users.
You have to prepare a schedule for making posts on your page. You should be ready with your content. And you have to schedule all the posts. To automate this process, we are offering you various features:
Message to Group Members
You have to leverage your content and fan base for your marketing. When you prepare a useful content, You can make message to your Influencer about the post. Thus you can attract the attention of the industry experts and influencers.
Strategy 4: Buy Followers
So far, we have seen the ways you can get followers in an organic manner. Still you need more followers, think like a businessman. You can use this paid strategy.
Yes, there are some service providers like Social Signifier who can offer you followers for a price. And point to be noted, the accounts are genuine, active and old.
The accounts have huge follower bases. Most of their followers are the people who are likely to be your customers. So, your business page can reach all of them and thus you can get more followers.
This is a kind of systematic process of getting followers for your startup business. Even you don’t have any followers, you can increase your followers in no time with the above mentioned strategies.
The first strategy is mandatory for you. The second and third are the organic ways of getting followers. And the last one is a paid one. However, it will give the results worth of your investment.
Remember, you don’t have time to make everything manually. In digital marketing, automation is necessary. So, go with LinkedDominator which has all the ultimate features and securities for automation.