When LinkedIn was first launched, it was just a normal social networking site for most of the business tycoons and entrepreneurs. As the time passed by, LinkedIn became a full fledged social networking site for college freshers as well who were looking for openings in various companies. Now most of the business establishments tend to promote their brand by posting it on LinkedIn. But LinkedIn is not like any other social networking site. There are certain norms which needs to be followed while marketing your brand. In order to keep your brand more recognizable in social media, you should be logged in frequently in LinkedIn which helps you to attract a large number of customers as well.

Here are the list of Do’s & Don’t for Marketing in LinkedIn for B2B:

The Dos

    1. Keep your page professional:

      The look of your profile page is the diploma and degree of attaining more traffic in LinkedIn. Build a community in LinkedIn to cater your followers. It should have useful information in it, which will tend to bring more customers to your profile. While adding an image please make sure to add a high quality image which can be very helpful in showing off your page in LinkedIn. Add media to your LinkedIn page and make sure that it is very attractive to make an impact on your clients.

    2. Optimize your page properly to attain more ranks:

      Remember that each and every social media account has an important location of your office, so to make sure that you are recognizable on the social media, edit the about section of your page and also make sure that it ranks well on the social media. The higher the rank, the higher will be the viewership in social media.

    3. Pay attention to what people are saying and understand their queries:

      There are chances that the users keep flocking around your LinkedIn page and post their reviews about your page. You should make sure that you follow their reviews and fulfill their queries as well to gain their trust. Because if you satisfy them then they will eventually trust you back.

    4. Compare your content with your rivals and check for mistakes:

      There are times when most of your content is not satisfying your clients. So the best way to attain this is by updating your content frequently with new stuff and compare it with your rivals as well.

The Don’ts

  1. Focus on selling:

    Doing the same thing over and over again can tend you to become crazy. So don’t just keep selling your products all the time. Try to even engage with your customers instead by asking them about your product reviews.

  2. Forget to join the industry:

    Make sure that you are in that particular group where you can engage with people like you and also get tips from them as well to progress your LinkedIn Page ahead and gain more popularity in a short span of time.

  3. Dehumanize your brand:

    For the people, by the people and to the people. I’m sure we have all heard of this saying years ago. You should keep your page user friendly which can be helpful in attracting a lot of customers, try to even understand the needs of the customers as well which will be helpful in the long run.

  4. Be Wordy:

    Make sure that your content is crisp and short which will be helpful for the audience to understand as well because today’s audience need information in a short span of time.


I’m sure you have understood the dos and don’ts of marketing in LinkedIn, I wish you all the best for your startup. Please subscribe to our website for more such blogs. And please download our LinkedDominator site from the dominator site as well to improve your business. See ya!!


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